The Transport Ministry in Cambodia signed a memorandum of understanding with the Asia Pacific International Wines and Spirits Alliance, with $100,000 going toward the promotion of the “Drink Don’t Drive” campaign in an effort to reduce traffic accidents in Cambodia. APIWSA director Cyril Sayag said the alliance was giving $100,000 for a one-year campaign that included awareness-raising activities, training in schools, social media activities and responsible marketing activations at points of sale. Through the collaboration, the MoU partners hope to reduce fatalities related to drunk driving by creating awareness and training stakeholders. According to Mr Sayag, traffic accidents are one of the main causes of death in the Kingdom, and many fatalities are related to extensive alcohol consumption. A recent report conducted by APIWSA shows that almost 60% of the surveyed population has driven after consuming alcohol over the past 12 months. “We are glad that we can contribute to this cause, which is very important. We hope our work will contribute to the reduction of road crashes in Cambodia,” Mr Sayag said.