Page last updated: January 11, 2018
Shopping under the influence research

A survey of 2,000 UK adults, commissioned by and carried out by onepoll during February 2018, found that the British spent an estimated £4.46 billion on spontaneous drunk purchases last year. 45.80% of those surveyed, who regularly drink alcohol, admitted to making a purchase while under the influence. On average, these people spent £291.07 each annually. The survey also found that men spent more on average than women, (£364.72 compared to £213.41). 60% of Millennials said they had made purchases after drinking, but Gen X shoppers were likely to spend the most, with their average total spend at £374.45, compared to £182.39 for millennials and £317.09 for baby boomers. Overall, 23% bought food while drunk and 14% bought shoes, clothes and accessories. 10% gambled and 8.5% purchased cigarettes.
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