The Road Safety Authority (RSA) and An Garda Síochána have launched a public information campaign to educate drivers about the dangers of driving the morning after drinking alcohol.
The RSA’s decision to create a campaign to highlight the dangers of driving the morning after drinking alcohol was prompted by recent research showing that 11% of the 222 fatal collisions in which a driver had consumed alcohol, occurred between the hours of 7am and 11am.
Ms Moyagh Murdock, Chief Executive Officer, Road Safety Authority, said: “Most of us would never plan to drink and drive but the reality is that some people don’t think about the repercussion of drink driving the following morning. The RSA’s new public information campaign aims to make people aware of the dangers of the dangers the following morning so they can continue to do the right thing and arrange alternative transport. Drink driving is drink driving no matter what time of the day or week it is.”
Assistant Commissioner Michael Finn, of the Garda National Roads Policing Unit said, An Garda Síochána target drink driving on a 24/7 basis, including the morning after. "Figures we published in the run up to a Bank Holiday weekend last year showed that, 12% of arrests for driving under the influence of an intoxicant occur between 8am and 2pm and of those, almost a third happen on a Sunday, peaking between 11am and 2pm. I would appeal to appeal to every driver to be responsible and never, ever drink and drive...no matter what time of the day it is.”
The new campaign includes two new radio advertisements, aimed at making people aware that they may not be fit to drive the morning after a night out, and will be broadcast on all national and regional radio stations over the next three weeks. It’s also being supported by outdoor advertising and social media.