Page last updated: October 19, 2017
NC ABC launches New ‘Talk It Out’ campaign message

s The North Carolina Alcohol Beverage Control Commission introduced a new campaign to combat underage drinking across the state. The Talk It Out campaign has been underway since 2014 with an ambition to curb underage drinking in the state and a new phase of the campaign was launched just before Labor Day. ABC chairman Zander Guy said the new phase of the Talk It Out campaign would focus on communicating to parents. “Our goal is to prompt parents to simply understand that underage drinking is a problem and it can damage kids’ brains,” Guy said. “And we are urging our parents to take that key step to address it by talking to their children.” Elinor Landes, director of a local partnership to combat underage drinking between the Town of Chapel Hill and The University of North Carolina, commented that research showed that conversations between parents and children demonstrate improvements in underage drinking percentages. “The Chapel Hill coalition has called our campaign ‘A Conversation Worth Having,’” Landes said, “because we believe in the power of these conversations. And that is one of the greatest aspects of the Talk It Out campaign... At the end of the day, it’s about fostering a healthy relationship between parent and child through open, honest conversation.”
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